Marketing Management Consulting Report Essay Example | Topics and Well Written Essays - 2250 words

Marketing Management Consulting Report - Essay Example Weird Products is a slimming pills company, which provides an opportunity where people can positively improve their lives. The company will deal in producing healthy food supplements, which help provide people loose weight the healthy way. The tablets have been tested and are safe with a number of through studies to back up the effectiveness and the benefits of the food supplements. Weird Product slimming pills use simple and natural products to develop the slimming and beauty pills and these ingredients are mainly from unroasted coffee, which have been studied to be very effective for slimming. The ingredients of the products have been carefully thought out and the potential harms of coffee due to high consumption have bee reduced. The amounts of caffeine that are contained within the pills are less than a quarter cup of coffee, hence ensuring that the product is free of harmful ingredients like cafestol and kahweol (which could in a number of ways be dangerous for the human body). Weird Products at present is available only in the UK. The company has just been developed and the launched in the United Kingdoms and has developed an e- Commerce website. This website caters to mostly Europe. The company at present has a number of different strategies that are being used in terms of marketing. However, the main source of marketing for the company is online and via the web. Since Weird Products has most of its business online mostly, hence this is the best mode of marketing for the company at present. However the business does also sell the products to pharmacies across Europe. The various sources that are currently being used for the company is mainly, e Mail marketing, pay per clicks, banner ads and link building, all these along with a strong emphasis on search engine optimization as well (Jobber, 2004). These are the main marketing media that are being used by the company. The current marketing of the company